Google and Father Gender Equality

There is a new UN campaign that uses Google to make a point on women’s rights by typing in simple search terms into Google (i.e. women can’t, women can, women shouldn’t, etc) and seeing what the auto-fill completes.

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Click here to see the UN Women Ad Campaign.

Naturally, as the ad campaign wanted me to feel, I felt quite appalled at the search terms people use for “women”.

As a fatherhood researcher, I wondered what search terms people use. Unfortunately there seemed to be a lot of songs about fathers, like when I type “fathers cannot” or “fathers can” I get the following responses:

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Two out of the four auto-fills for “fathers can” suggest that people search for the extent that fathers can be involved– they can “support breastfeeding” and they can “be mothers”.

Below are other findings using different search terms:

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These search terms suggest that people are still craving knowledge about the fathers’ role (e.g. “can fathers…”, as well as fighting for fathers’ rights (e.g. “fathers are…”).

However other fill-ins belittle fathers (e.g. “fathers are the curse,” “why father’s shouldn’t change diapers”).

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2 thoughts on “Google and Father Gender Equality”

  1. have you noticed the massive hits on the religious sites when looking at “Fathers don’t….” “Fathers may…” A.s.o?

    1. Looks like Colossians 3:21 cites “fathers don’t” while the seemingly random religious sites discuss “fathers may”.

      Not surprising that The Bible discusses parents and also not surprising that people running websites with Bible quotes would be at the top of Google’s searches.

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